Skip to content Skip to footer

Authentic Brand Expression: Tapping Into Talent, Trends, and Creators to Perform on TikTok

Published by: Dash Hudson

Selena Gomez's Rare Beauty was founded with a mission to destigmatize mental health and celebrate individuality by redefining what 'beautiful' means. The authentic, storytelling nature of TikTok makes it the perfect channel to communicate this message, and Rare Beauty joined the app in September 2020 alongside the brand's launch. From the beginning, Rare Beauty took an approach that highlighted Selena's personality, as well as those of creators on TikTok who love, and genuinely use its cosmetics. But the rapid pace and viral nature of the channel poses challenges for brands in terms of understanding what kind of content is working, and why. Learn how Rare Beauty overcomes these challenges on TikTok by using Dash Hudson.

Read More

By submitting this form you agree to Dash Hudson contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Dash Hudson web sites and communications are subject to their Privacy Notice.

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email

digital route logo
Lang: ENG
Type: Whitepaper Length: 4 pages

More resources from Dash Hudson